Premium rated SMS service/competition SMS service
Drive Brand Awareness using SMS competitions
MyMessage provide a premium rated SMS/Competition SMS solution for everyone that would like to run a SMS competition to increase brand awareness of their product or service, by sending a keyword to a SMS shortcode.
SMS Shortcode = A short number i.e. 34780
Keyword = Your brandname i.e. MyMessage
In essence you would SMS the word MyMessage to 34780 and by doing this you enforce brand awareness of your company or product.
It is our opinion that companies could successfully leverage off RSN’s premium SMS service for the purpose of increasing their existing and potential customer Brand Awareness and in so doing increase the likelihood that consumers will recognize the existence and availability of their product and/or services.
Creating brand awareness is one of the key steps in promoting a product and is is an important way of promoting commodity-related products. This is because for these products, there are very few factors that differentiate one product from its competitors. Therefore, the product that maintains the highest brand awareness compared to its competitors will usually get the most sales.